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4 Powerful Strategies to Increase Conversions of Your Ecommerce Business

Getting visitors to your site is only half the battle won. You aren’t making any of the profit unless the visitors convert, I.E: pay and make a purchase. After all, this is how ecommerce stores make money.

The average conversion rate is around 2.75% for most industries. The top 25% companies seem to be converting at a rate of 5.5%. Not everyone who lands on your page visits it with an intention to purchase, hence you can never have a 100% conversion rate.

So how do you improve your business’s conversion rate? It’s all about finding what’s preventing users from converting. Here are some solutions:

1. Make Your Website Secure with Multiple Payment Options

According to research, 18% of users decide to abandon their purchase for security concerns. It’s quite understandable why users would be apprehensive of sharing their personal details on a new site.

The solution is to join hands…

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