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Johnny Depp’s Disturbing ‘Sauvage’ Campaign: Remember Amber Heard

The hypermasculine ads—tagline: ‘Wild at heart’—are gracing billboards and TV commercials across the world while Depp’s accuser, ex-wife Amber Heard, has released a domestic-violence PSA.

Johnny Depp is driving through the desert, single-minded and a little bit unhinged. He recklessly slams the brakes, careening his car into the sands. He gets out and pulls a shovel out of his trunk. This may sound like an explosive TMZ video, but it’s actually an ad for Dior’s hypermasculine fragrance, Sauvage (the French word for “wild”). In his most ill-advised performance since Tonto, the alleged abuser has become the ubiquitous face of a product whose tagline boasts “Wild at heart.” TVs, stores, and fashion magazines have been flooded with images of a goateed Depp staring into the distance and rolling up his shirtsleeves, knuckles adorned with heavy metal rings. In any context, this combination of facial hair and single-hoop earring would be suspect. But given the…

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