Is Your Website Costing You Sales?
Every website, in one way or another, is a recruiting website: You could be recruiting for job seekers, or consumers and shoppers, or for those seeking knowledge and information.
Organizations pour immense resources of time, effort, and money into their websites, because this is a digital world where the internet is now the main highway for every imaginable activity. But just like a physical highway, consumers choose stops along the way based on their first impressions, and if a website doesn’t impress them quickly, or repels them right away, they move on quickly.
You need to ask yourself, “How appealing is my website?” Then study the analytics to find out how much traffic your website generates and what the bounce rate is. Otherwise it’s likely that you’ll under-leverage and undervalue your website traffic.
Sarah Yanning, an independent web consultant, says, “The appearance…